Hey guys I’m Tenesia and this is our journey so far….
ETEO started because my transition from a South American country (Guyana) with beautiful sunshine to England, a country with much colder weather in 2004 wasn’t going so well (in a nutshell)… fast forward and here we are. I created our signature product ‘Magic Butter’ for myself as a cure for me and my sensitive, dry, itchy skin in the beginning and then accidently, we ended up creating a business out of it. My nephew who suffers with eczema loved it, my friends loved it and so my husband Danny and I created Earth To Earth Organics; I know we thought the name was spot on too. ;-D
We’re now living in Wales and have begun the process of growing as many of our own ingredients as possible. We believe in the ability to heal our skin, our minds and our bodies with nature and this takes us closer to ensure that our ingredients are grown in soil that’s beautifully filled with biodiversity and taken care of so that your skin and our planet can be the best it ever has.
Handmade in Wales
We started like any other small business, in our kitchen with Tenesia researching, formulating and testing every product on herself, continuously perfecting it, before ever reaching the light of day for customers because we truly believe if we wouldn't put it on our bodies we wouldn't put it on yours.
We've now upgraded to our own studio and in the process of growing our own ingredients on our land in the Welsh countryside while still taking the time to hand make everything with great care and intentions.
Tenesia Pascal (Co-founder and queen bee)
Tee left a long career in retail as a visual merchandising manager to persue her passion, not just of formulating and crafting beautiful skincare into a business but creating a platform where she could spark joy and help people in the most meaningful ways possible.
Danny Pascal (Co-founder and 'ok kinda guy')
With over 12 years working in the television industry, it came time for a change to live a life we were passionate about. Bringing Tee's original vision for the business to life has been a beautiful journey for us all and gives Dan great purpose.
Kymani Pascal (the actual boss)
In a hostile takover of the business, born in 2021 he officially took charge of every aspect of the business and still has full control over his mum and dad. His current job role is 'tester of patience'. He's recently been promoted.
People Planet Skin
Sometimes its not enough to talk, you have to show up, disrupt, put your money down and lead by example where you can.
When we started our business, it was never about making profit but making change. Might sound a bit odd when we consider business is essentially for making money but is it impossible that businesses can also make waves of everlasting change too, that impact the world both locally and globally? Absolutely! Many businesses do it and make real impressions on the world in various sectors of society, whether it be socically, environmentally, mentally or financially providing solutions to issues we constantly face in the world and we are no different.
Our missions in business dictate our morals and values and what we intend to put into the world first before we recieve from it. So how do we make positive, meaningful change in a world that can seem so 'doom and gloom' on a daily basis if the news is anything to go by.
WE PLANT TREES...WHY?
As of the end of 2021 we've planted over 920 trees in Rwanda and Ghana with our long term goal to plant 1 million trees worldwide. Will you join us in our journey to make profit profitable for all living things? Connect with us anytime if you want to get more involved. We don't bite ;-)
WE CLEAN UP PLASTIC WASTE...WHY?
In our early years of the business, we used our fair share of plastic packaging. It was cheap and cheerful for a start up business like ours just to get going and we weren't as informed as we are now. It wasn't and still isn't a sustainable material to use in the beauty industry so we made a conscious change. Since 2020 we've been plastic free and so proud to have been able to offset the plastic we did use those first few years.
To date, we've helped clean up 323kg of plastic waste that could have been destined for landfills and oceans. This is heaps and bonds more cleaned up than we ever used so we were super chuffed to be in a carbon positive position.
You can track our efforts in the link below for live updates.
The impacts we do make may be small but it all makes a difference. Every single one of us has the ability tomake lasting change in the world. Our efforts go beyond planet focuses and we'll keep you updated on all of our ventures but for now we just want you to know...we're trying and that always counts for something in this world. :-)